Distinctions between the terms sales and marketing

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a) Consumers increasingly book their hotel rooms via the Internet. Share with your classmates, when you shop for a room on the Internet, what attracts you to a specific hotel and why. Do you feel most guest shop the Internet in the same manner?List at least three things that could impact your decision to select your decision to select a particular hotel when reserving rooms on the Internet.

b) The distinctions between the terms "sales" and "marketing" are as many as there are authors writting about these subjects. Share with your classmates several definitions of each that you find in a quick search or in some books you may have. Then share how you would define the differences between the terms sales and marketing. Why do you think the Hospitality Sales and Marketing Association International (HSMAI) is titled as it is rather than as the Hospitality Marketing and Sales Association International (HMSAI)?

Reference no: EM132275203

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