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Distinction between primary and secondary research

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Reference no: EM133175030

ANSWER THE FOLLOWING QUESTIONS

What is the distinction between primary and secondary research? Identify some secondary research sources.

How and when would you apply exploratory research?

What are some additional difficulties associated with international trade research?

What are some advantages to administering questionnaires in person?

When writing questionnaires, what should be avoided?

Part 2: Application

Consider the case of Coca-Cola bringing Dasani bottled water to the UK market.

Recall that Dasani was launched in the UK in 2004 and pulled from the shelves after 5 weeks due to a lack of research regarding the competitive environment, necessary marketing adaptations, and local pricing.

Imagine that you are part of the Dasani launch team in 2004. Define one clear research objective that, if undertaken, may have prevented the research failure. Assume that your launch team is able to conduct primary research to answer the research objective you identified.

What sampling method would you use and why? What target frame would you use and why?

Reference no: EM133175030

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