Distinction between deceptive advertising and mere puffery

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1. A critical point of distinction between deceptive advertising and mere puffery is whether a claim is a measurable statement of fact.

  • Think of some contemporary examples of each and explain why they are or are not measurable statements of fact.
  • When you notice deceptive advertising or puffery, how does your sense of personal ethical perspectives and values affect the way you make decisions about those advertised goods and services?
  • How does the ethical program of a particular group to which you currently belong, or previously belonged, treat the topic of misrepresentation or exaggeration of company goods and service?

2. Unintentional discrimination occurs when a company's policies uncritically reflect prejudicial stereotypes yet do not involve overt racial prejudices of its managers or executives. Does legislation to verify voter identification fall under the domain of unintentional or intentional discrimination? Explain your views.

Also, how does your personal ethical perspective on discrimination- intentional or unintentional- compare to the culture of a particular group to which you currently belong, or previously belonged?

Reference no: EM13734859

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