Dissonance-reduction versus expectancy confirmation

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Reference no: EM131465744

Review the two types of satisfaction models: dissonance-reduction versus expectancy confirmation. Which model would a consumer most likely use if she recently switched to a new brand after years of loyalty to one brand? Which model would a consumer use if he is processing information from advertisements and opinion leaders’ word-of-mouth? Explain your answers with specific examples.

Reference no: EM131465744

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