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QUESTION 1
(a) Show how logistics directly or indirectly affect each one of the different types of utility. (b) Show how logistics is related to the marketing effort and contribute to the long term profitability of organizations. QUESTION 2
Assess input of containerization in the effective and efficient transportation of goods by sea. QUESTION 3
Documentation has been described as lifeblood of global logistics.
Demonstrate the importance and purpose of any six of the most widely used documents in maritime freight.
QUESTION 4
What is the dissimilarity between cost of service and value of service pricing in ocean freight transport.
Describe the term marketing research.
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Disconfirmation model to evaluate a consumer's post hoc satisfaction a consumer who is your friend, your colleague or a member of your family.
Integrated marketing communication
Demonstrate the use of analytical tools to monitor the progress and the effect of change
The aim of this assignment is to Prepare a Marketing Plan.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
Case Study: A new campus for the University of Rummidge
Case study: Downsizing at St Bedes
Calculating a sales mix variance and sales quantity variance
Quantitative analysis for decision making class
Customer relationship management system implementation
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