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1. According to concepts discussed in regard to "Disruptive Market Research," which research principle is most logically associated with discovering truly "disruptive" innovations?
A. Using Peripheral Vision to look across multiple markets.
B. Identifying Disjunctures in responses provided by market respondents.
C. The reliance upon Reference-point Free interactions.
D. The collborative nature of the research.
E. All of the above are equally likely to result in truly disruptive innovations.
2. List at least 4 electronic record formats and how businesses and organizations would use each to promote their products and services.
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