Disruptive instead of sustaining innovations

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Reference no: EM133148143

Christensen's Failure Framework states that incumbent companies fail when they only engage in sustaining innovations. He defines sustaining innovations as product improvements along dimensions of performance that mainstream customers in margin heavy markets have historically valued.

In your own words, using examples and consulting your cheat sheet as needed, explain 2 things incumbent companies could do to drive Disruptive instead of Sustaining Innovations.

Reference no: EM133148143

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