Disruption in social and behavioral norms

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Reference no: EM132199700

A huge customer base, seasonal changing patterns, lack of historical data for new products, disruption in social and behavioral norms, customer shifting buying criteria, and disruptions in demand patterns from competitors make forecasting a very difficult task. Determining which forecast model to apply is difficult and the measuring of forecast accuracy is not reliable all the time.

Reference no: EM132199700

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