Reference no: EM132216711
Please answer the following questions directly.
BE ORIGINAL
1. Studying how consumers shop, how they use a particular product or service, and how they dispose of the product when consumed is important for marketers. This information forms the basis of product strategy. Define the consumption system and identify the two upcoming product strategies that are affected by this knowledge.
2. As the newest member of the marketing department, your immediate boss asks you to comment on the company’s proposal to add two new shoes to the company’s middle-of-the-road pricing and product-line strategies. The first pair will retail for $ 40.00 and has as its target market the “bargain” shopper. The second pair will retail for $ 200.00 and is targeted at the “sophisticated shopper.” In relation to product-line strategy, what is the company trying to accomplish with these two new items?
3. Your research shows that over 53% of all purchases are made on impulse. As you sit down with your packaging design team, you tell them that the package must communicate many of the sales tasks. List the sales tasks that packaging must now incorporate due to the increase in self-service sales.
4. Bryson’s is a mid-sized hotel chain that is entering a competitive market. The chain needs to differentiate its service from that of competitors, positioning itself as a hotel with excellent service at an affordable price. However, the intangible nature of services makes this difficult to demonstrate. How can Bryson’s convey its message effectively to prospective guests using marketing tool of place?
5. Fingerpainted organizes art camps and craft activities for children. The company has noticed that demand is highest during summer vacations and drops during the year. What can Fingerpainted do to attract customers at other times of year?
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Explain institutional context and national context
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What important information have you learned from the lab
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What type of applied research study have you selected
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Description of chain of events-stakeholders-consequences
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Dispose of product when consumed is important for marketers
: Studying how consumers shop, how they use a particular product or service, and how they dispose of the product when consumed is important for marketers.
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Identify and assess the risks and benefits
: Identify and assess the risks and benefits to moving the supply chain to a global market. Be certain to analyze both the supplier and the consumer ends
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Calculate the accounts receivable turnover
: Selected data for Stick's Design are given as of December 31, Year 1 and Year 2. Compute the following: Accounts receivable turnover for Year 2
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Ask about racial segregation in schools
: What questions would a psychologist, anthropologist and sociologist ask about racial segregation in schools?
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Comment on likely evolution of company marketing channels
: A group of entrepreneurs is planning to start a food processing company. Comment on the likely evolution of the company’s marketing channels.
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