Reference no: EM132244719
1. The three broad methods of display ad targeting on Google’s display network are
a. people, behavior, content
b. people, demographics, ad style
c. demographics, behavior, ad size
d. audiences, demographics, content
2. Which of the following is useful forecasting model for demand when demand shows a stable level pattern?
A simple moving average with smaller n value
B simple mean
C simple linear regression
D seasonality forecasting
E naive
3. A firm has identified 3 segments of customers based on their frequency of purchase. Low frequency customers spend on average $100/year on the brand, medium frequency customers spend $380/year on the brand and high frequency customers spend $500/year on the brand. A new marketing campaign wants to target converting customers to higher levels of frequency. Based on their budget they are considering 4 strategies. Which strategy should they pursue if they want to increase revenue as much as possible?
a. Convert 20 customers from low to medium frequency
b. Convert 20 customers from medium to high frequency
c. Convert 25 customers from medium to high frequency
d. Convert 15 customers from low to medium frequency
4. In exponential smoothing, which if the following value for alpha (a) would generate more accurate forecasting if demand is very stable?
A smaller alpha value exactly what the a value will provide more accurate forecasting , we can use mad or mse to find out.
B alpha value equals to 1
C alpha value equals to 0.5
D alpha value equals to 0.75
E alpha value equals to 0.8