Disney entered into a long-term agreement

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A few years back, Disney entered into a long-term agreement with Mc Donald’s that included, among, other things, joint promotions. From Disney’s perspective and what you know about the two brands, was this the right decision? Is there any downside? Would you want to conduct any research to inform the decision? If so, what kind?

Reference no: EM131673549

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Disney entered into a long-term agreement : A few years back, Disney entered into a long-term agreement with Mc Donald’s that included, among, other things, joint promotions.

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