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Disney america theme park-the third battle of bull run

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Reference no: EM133300254

Argenti book entitled: Disney America Theme Park: The Third Battle of Bull Run

1. How could Disney have better anticipated the opposition to its new theme park?

2. Where is Disney most vulnerable from a strategic communication standpoint?

3. What are the key issues that Eisner must consider in this situation from a government relations perspective?

4. What are the key issues that Eisner must consider in this situation from an investor relations perspective?

5. What are the key issues that Eisner must consider in this situation from an employee relations perspective?

6. What advice would you give Eisner?

Reference no: EM133300254

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