Excellent analysis that illustrates an exceptional understanding of the link between theory and practice. A wide range of concepts and practical information used to produce a concise and critical evaluation. Conclusion and recommendations are strong and fully integrating theory and practice. Recommendations are not limited to scope of proposed argument but have potential to be generalised i.e. are practical and demonstrate solid understanding of the issues pertaining to data mining. Logical based on prior analysis, fully supported and clearly thought through evident from supporting materials and points. Harvard referencing used both in text and at the end of report correctly. A very wide range of up to date, good quality references used. An excellent and well-balanced mix of both industrial reports and academic sources used. References list provided in Alphabetic order.

The essay is written and presented in a professional manner (i.e. outstanding). All fundamentals of good presentation are effectively addressed. The essay is structured logically written succinctly and sign-posting used throughout. Clear evidence of thorough research of the topic area and a wide range of academic and contemporary sources used to inform. No spelling or grammatical Excellent description of all elements of the case. Outstanding use of literature both academic and contemporary practice to build proposed arguments. Focused fully on the task and fully and well referenced.