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Discussion: Vision, Mission, Objectives, Strategy

Select a company that has published a mission statement on its Web site. Conduct additional research on the topic to help inform your work. 

  1. Is the mission statement comprehensive? Is it concise?  Why or why not?  Provide examples to support your analysis.
  2. Does the mission statement delineate, in broad terms, what products or services the firm is to offer?  Why or Why not?  Provide examples to support your analysis.
  3. Is the mission statement consistent with the company's actual activities (objectives) and competitive prospects (strategy)? Why or why not?  Provide examples to support your analysis.

Reference no: EM133200788

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