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Discussion topic-business level strategy

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Discussion Topic: Business Level Strategy

Visit the websites of two luxury car makers:

  • Lincoln athttps://lincoln.com
  • BMW athttps://www.bmwusa.com

These two automotive giants compete in the same strategic group. Browse each website and search for each company's business-level strategy.

How are the luxury car competitors' strategies similar? In what manner are they different? Which company has the competitive advantage and why?

Reference no: EM131385821

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