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Question: Discussion on promotion and draws from the related sections in both the textbook (Chapter 15) and class/publisher notes. Please watch the video below and post your answers to the following questions:
What goal(s) do you think the communication was intended to achieve?What type of promotional communication is it and why?What do you believe to be the advertising theme or central idea of the communication?
Explain the debate between Eggers/O'Leary and Donahue, detailing their arguments carefully, tell how their claims hold up in light of the 2 policies
How well protected are customers from false trade descriptions and faulty goods. What is the significance to the sales force. How does the external legal environment affect the role of sales management. Evaluate the significance of the following sta..
Describe Birk's heritage. What is the "DNA" of the Birks brand? What makes it unique?
Choose three (3) of the conduct statements and explain why you think each conduct statement is important.
A personal career development plan and commentary on the challenges you will face in undertaking it.
In terms of the behavioral effect on consumers, how would a computer, such as an Apple iMac, be classified? In light of this classification.
If you were managing P&Gs new Japanese subsidiary, would you stick with the P&G philosophy of letting the brands stand on their own, or work to associate them
Write a 300 word essay about an ad on TV that gives you a reason to buy the advertised product and explain why you feel that way.
If the purchasing power parity holds, what should be the new JPY/USD exchange rate at the end of the year?
from the start of this course you have accessed the interactive marketing plan tool and used the step-by-step guide to
How was the "Find Your Magic" campaign by Axe designed so it would be effective and self-reinforcing across a variety of media and contexts?
Give a specific business example of how people in different regions are interconnected. Examples of international trade impacts on your example: currency, laws
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