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Discussion on creative strategy and media tools

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Reference no: EM131029204

Topic 1: Discussion on creative strategy and media tools

This topic will cover several communications tools that marketing students tend to forget to use in their IMC plans.

Q1. A sales promotion strategy is intended to produce a short-term change in customer behavior. One interesting web site is www.asicentral.com (the Advertising Specialty Institute). Identify one sales promotion program on the site that was effective & what its results were.

Q2. Public relations is a very important tool for your plans. Check out one of the following PR sites and tell us one thing they provide & don't duplicate responses. www.prnewswire.com, www.service.prweb.com, www.newswire.com

Topic 2: Social Media Articles in eReserves

Q3. Research one on social media on your own. Provide a concise overview of the article & how that information might help your Integrated marketing communication plan development (pls include the name of your plan's topic) The topic of my integrated marketing communication plan is Microsoft lumia

Topic 3: Planning and Buying Media

Q4. Go to www.srds.com (the largest media database in the world) and tell us one topic on the site that you found useful for your plan. The topic for my plan is Microsoft Lumia

Q5. After reading the Overview Media Planning doc, please identify one new thing you learned and how it will be useful to you.

Attachment:- Overview Media Planning.rar

Reference no: EM131029204

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