Reference no: EM131546747 , Length: word count:3000

You need to prepare the product mix with the 7ps and Gantt chart in addition to min 23 references on Harvard reference standards

For the subject(topic) can you share with me the subject(topic) that my Marketing Management assignment will be about.

Learning Outcomes

1. Critically comprehend, analyse, evaluate and discuss the role, theories, concepts, practices, environmental frameworks and contexts of marketing in organisations and the wider business environment, including the key role which research, marketing strategy, marketing plans and marketing-led decision making have in organisations.

2. Critically analyse, evaluate, plan, apply and interpret, marketing reports, tools and techniques, models and applications in marketing management in businesses and organisations.

TASK DESCRIPTION- ASSIGNMENT -1

BACKGROUND / INTRODUCTION

As a Marketing Consultant, prepare the following for an organisation of your own choice:

1. An individual written report consisting of a maximum 3000 words addressing the key Marketing Management tasks detailed below in Assignment One.

TASKS

Assignment One:

In your role as a Marketing Manager in a stated organisation of your choice, prepare a report for consideration by your Board of Directors, covering the following five aspects:

1. Undertake a Market Segmentation and Target market analysis for your chosen organisation.

2. A critical discussion of the Consumer Behaviour of the organisation`s targeted customers.

3. State and justify 3 Marketing objectives that your chosen organisation should pursue over the next 3 year period.

4. A critical examination of your chosen organisation`s Marketing Mix action plans over this 3 year planning period

In each of these tasks, demonstrate the key marketing principles and deploy marketing tools, techniques and models to both analyse the issues that your chosen organisation faces and to recommend marketing management solutions.

5. In the Annexure to the report, you must outline the key areas of study and research you have undertaken in a Gantt chart and then specify the literature and other evidence sources you have used to complete the requirements of this assignment.

3000 words +/- 10%. Any deviation from this will be penalised.

Please note the following when completing your written assignment:
1. Writing: Written in English in an appropriate business/academic style
2. Focus: Focus only on the tasks set in the assignment.
3. Length:3000 words
4. Formatting: Typed on A4 paper in Times New Roman or Arial font 12 with at least 2.5 centimetre space at each edge, double spaced and pages numbered.
5. Document format:
6. Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard referencing throughout is also provided.
7. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.

The use of a range of information sources is expected - academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information.All referencing should be in Harvard style.

TASK DESCRIPTION - ASSIGNMENT 2

BACKGROUND / INTRODUCTION

1. A Presentation Package consisting of a maximum 15 slides, detailed below in Assignment Two.

Students are required to submit a presentation paper based on the report done in Assignment One, using slides (not more than fifteen slides).

NOTE that Turnitin will not accept power point so you must submit your slides as word documents.

The submission of your slides package should be organized and clearly structured in a report format.

TASKS

Your slides package should consist of the visuals that you would use to prepare for a presentation of your written report to your client organisation.

The emphasis in this task is on deployment, application and presentation which is reflected in the mark allocations for component 2.

As such you should design a professional slides package that will facilitate the presentation of your written report (assignment component one), demonstrating the value of your analysis to your client and detailing the key academic insights and emphasising the deployment, applications and presentation of these insights in the context of your chosen client organisation.

Your presentation package should therefore be a combination of the academic/ conceptual insights (with the relevant academic sources clearly indicated on each of your slides), together with the practical value of these insights being demonstrated in the context of your chosen organisation.

FORMATTING AND LAYOUT

Please note the following when completing your written assignment:

1. Writing: Written in English in an appropriate business/academic style

2. Focus: Focus only on the tasks set in the assignment.

3. Length:3000 words

4. Formatting: Typed on A4 paper in Times New Roman or Arial font 12 with at least 2.5 centimetre space at each edge, double spaced and pages numbered.

5. Document format:

6. Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard referencing throughout is also provided.

7. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.

Prepare Gantt chart for the assignment

Attachment:- Marketing-management.rar