Discussion of target market alternatives for zest sedan

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Reference no: EM131587832 , Length: word count:1000

MARKETING RESEARCH Assignment

Individual Assignment -

ResMarket Pty is a Sydney based market research firm. The company has decided to adopt new technologies to enhance their marketing research activities for their clients and to remain competitive in the market. However, there are still skepticisms because of the cost of the technologies. You have been asked to prepare a report to submit to the management focusing on "The impact of technology on marketing research in today's business environment." This report should be persuasive and should identify what the company stands to benefit if they adopt these new technologies into their operations.

Group Project -

Form a group with up to 4 members. Read the article: 'Tata Motors unveils new Zest sedan' The outputs of this assignment will be:

A discussion of the target market alternatives for the Zest sedan. Recommend one.
A discussion of the alternative ways of defining the 'Population' for a research study on the Zest sedan. Recommend one.
A discussion of the alternative ways of defining the 'Sampling Frame' for the research on the Zest sedan. Recommend one.
A discussion of the alternative ways of defining the sampling approach for the research on the Zest sedan. Recommend one.
Explain why the approach expressed in the earlier sections will deliver an effective research outcome.

In your group discuss how you will manage the completion of the assignment. Note who will do which part of the assignment. Everyone should discus all the elements of the assignment.

An appendix should be attached to the assignment which will contain material from each of the participants
Each member of the group to find two Journal articles on issues relevant to this research.
Each member to present these Journal articles to a group meeting and discuss how they might influence the research.
Prepare a 'discussion paper' to contain the outputs listed above.
You should demonstrate your grasp of a wide range of ideas and you capacity to discuss these ideas..
Your report should be built around the ideas contained in the journal articles with comment and evaluation by the group.
You should make a recommendation.

Attachment:- Assignment File.rar

Reference no: EM131587832

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Discussion of target market alternatives for zest sedan : HC2022 MARKETING RESEARCH Assignment. Read the article: 'Tata Motors unveils new Zest sedan' A discussion of the target market alternatives for the Zest sedan

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Reviews

len1587832

8/2/2017 8:31:00 AM

Australian student, need Assignment 1 – Individual Assignment, 1000 words only Harvard Style Referencing. Outstanding work which exhibits sophisticated understanding and critical synthesis, analysis and evaluation of the subject matter. While the work utilizes opinions of others, judgements about the value of the subject matter are made and drawn together in an organized whole. Gaps in the subject matter might also be identified and the implications discussed.

len1587832

8/2/2017 8:30:54 AM

Use of Harvard referencing to identify the source of all ideas. Marks will be deducted for poor layout and failure to include Title Page, TOC, page numbers, reference list. Each trimester concludes with the final examinations that are held during a designated examination period. You are expected to be present for the final examinations, which are held during Examination Week, the exact dates/times and venues are announced via your Blackboard. For each subject you will be allocated a designated seat in one of the examination venues. Your examination venue and seat will be confirmed by the end the teaching period of each trimester via your Blackboard. An appendix should be attached to the assignment which will contain material from each of the participants.

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