Discussion of segmenting-targeting and positioning

Assignment Help Operation Management
Reference no: EM132221886

1. The textbook’s discussion of segmenting, targeting, and positioning identifies three possible strategies when working with more than one target market: undifferentiated, concentrated, and multi-segment. Explain and differentiate between these three strategies. For each strategy, outline how marketers could implement the strategy and discuss a real-life example that helps to demonstrate your ideas. [Note – DO NOT use examples from the textbook.]

2. Ronen Consulting has just realized an accounting error that has resulted in an unfunded liability of ?$380 comma 000380,000 due in 2525 years. In other? words, they will need ?$380 comma 000380,000 in 2525 years. Toni? Flanders, the? company's CEO, is scrambling to discount the liability to the present to assist in valuing the? firm's stock. If the appropriate discount rate is 99 ?percent, what is the present value of the? liability?

Reference no: EM132221886

Questions Cloud

Contrast types of reward and punishment theories : Compare and contrast the types of reward and punishment theories and their relationship to justice.
Contrast how retributivist and utilitarian punishment theory : Contrast how retributivist and utilitarian punishment theory relate to the issue of capital punishment and your choice of location.
Define organizational behavior : Define Organizational Behavior and explain how it relates to personality, perception and values.
Including real-life examples of relevant advertisements : Including real-life examples of relevant advertisements in your discussion can help to illustrate your perspective.
Discussion of segmenting-targeting and positioning : Discussion of segmenting, targeting, and positioning identifies three possible strategies when working with more than one target market: undifferentiated,
What is stateful inspection : What is stateful inspection? How is state information maintained during a network connection or transaction? Discuss in detail.
Intangibility-inseparability-heterogeneity and perishability : Services have four distinguishing characteristics: intangibility, inseparability, heterogeneity, and perishability.
Health care and patient outcomes occur in different regions : Highly variable health care and patient outcomes occur in different regions of the U.S. According to a report from the American Cancer Society,
Creativity and decision making : The quality of managerial decision making ultimately depends on innovative responses to opportunities and threats.

Reviews

Write a Review

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd