Discussion of segmenting and targeting

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Reference no: EM132221879

The textbook’s discussion of segmenting, targeting, and positioning identifies three possible strategies when working with more than one target market: undifferentiated, concentrated, and multi-segment. Explain and differentiate between these three strategies. For each strategy, outline how marketers could implement the strategy and discuss a real-life example that helps to demonstrate your ideas. [Note – DO NOT use examples from the textbook.]

Reference no: EM132221879

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