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Prepare the article presentation
DISCUSSION: MARKETING MYOPIA
REFERENCE
Smith N.C., Drumwright, M.E., & Gentile, M.C.(2010, Spring). The new Marketing Myopia. Journal of Public policy & Marketing, 4-11.
Prepare your analysis 4-5 PowerPoint slides and present it to the class max 4-5 mins.
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The paper is related to the strategic implementation of marketing strategies as outlined by the author.The new policies and procedures which is initiated organization.This paper has been prepared in Microsoft Word Document.
As discussed in the class, the article presentation is due in the unit #8 (next week). Prepare your analysis 4-5 PowerPoint slides and present it to the class max 4-5 mins. Feel free to reach out if you have any additional questions. check the attachment
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