Discussion-culture in business

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Assignment 1: Discussion-Culture in Business

When operating globally, companies need to evaluate political and economic factors. One other important analysis needs to be conducted: cultural similarities and differences between the home country and the host country.

Using University online library resources, review the literature related to cultural differences in terms of their impact on companies doing business internationally.

Then, do the following:

Identify one such company and then review its Web sites in 2-4 different markets to see how the firm presents its products and/or services. For example, you can look at the Web sites of McDonald's, IKEA, and Google in the US, France, India, Russia, and Brazil.
Based on the visual appearance of these Web sites, and the relevant literature (related to cultural differences in particular), explain how these sites are different from country to country.

Be sure to cite your sources.

Write your initial response in a minimum of 300 words. Apply APA standards to citation of sources.

Assignment 2: Operating Globally

Conduct research to identify a company that operates in two countries located in two different geographical regions. After evaluating the assigned readings and the research literature related to this module, explain adjustments that had to be made in the way the business operates in each country and how products and/or services are offered in one country versus the other.

Reference no: EM13770856

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