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Discussion board question: Integrated marketing communication
You are developing an IMC plan that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories.(This is of course in light of recent issues that have been in the media regarding deaths and unsafe workplaces.)
Explain what appeals would you use and why? What would you avoid.
Explain Take a position relative to "who should govern eCommerce" in Barbados or the Caribbean and the world
what do you meant by e-business and also explain ethical obligations of e-business
Explain DC transfer cards and The purpose is to encourage the public to purchase metro cards
Explain Marketing Theory and Technology and What challenges and opportunities have globalization brought upon marketing
Submit a management report to the Managing Director to address the need for changes to the current marketing strategy.
Explain US law and evolutionary changes and the growth and expansion of commerce in the United States
Assume the current bonus is 20% of Gross Profit; assume also the total bonus pool will be the same under Liddy's new plan.
Explain Marketing Mix with Company Example and Describe the 4 P's of a Marketing Mix- products
Explain Economics and how is the Internet changing the economics of information and business models
Return on investment implications for pharmaceutical promotional expenditures - the role of marketing-mix interactions
Explain Customer Service Management and explain if one retail format has a sustainable advantage with regard to adjustments
Describe the supply chain for the business Ford when in a "brick and mortar" environment. Explain how the supply chain was modified from the "brick and mortar" by the three Web sites which include Ford/Carmax/Cars direct.
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