Discussion board-convenience-shopping and specialty

Reference no: EM13188482

Assignment Type: Discussion Board

Deliverable Length: 4-5 paragraphs

Using the product/service chosen in Unit 1 and the marketing strategy you developed in Unit 2 complete the following:

•Identify the type of product/service (convenience, shopping, specialty, unsought), and explain in your own words what marketing considerations need to be made for your product/service based on this product classification.

•Determine the most important decisions you will make in developing your product/service compared to your competition (product attributes, branding, packaging, labeling, product support services). Explain how this supports your marketing strategy.

The Service that I chose is Ruby Tuesday Restaurant. Please provide some references

Reference no: EM13188482

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