Discussion are cultural influences-social influences

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Reference no: EM132097623

Instructions:

For part three of the marketing plan, you will focus on consumer behavior towards (apple iphone) and their products. You will complete the following things for part three in three paragraphs:

Discuss some interpersonal determinants of your company’s (apple iphone) target market.

Potential areas of discussion are cultural influences, social influences, and family influences.

Discuss some personal determinants of your company’s target market.

Potential areas of discussion are consumer’s needs & motives, perceptions, attitudes, learning, and self-concept theory.

Is your company product’s high-involvement purchase decisions or low-involvement purchase decisions? Explain the reasoning for your answer choice.

Reference no: EM132097623

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