Discussion about the managerial challenge

Assignment Help Other Subject

Reference no: EM132400763

Assignment: Managerial Challenge

Survey and opinion polling is another forecasting tool that may be helpful in making short-period forecast. The greatest value of survey and opinion polling techniques are that they help to uncover if consumer tastes are changing or if business executives begin to lose confidence in the economy to maximize their wealth.

Assignment: (1) Research your favorite consumer product (iPhone, Coca Cola, Sony PlayStation, Gucci, Lego, Frito Lay Cheetos, etc.) for changes in trend (trend analysis)

(2) Develop a survey-opinion poll to determine if there should be a new product introduced. The questions in your survey-opinion poll should be designed to capture if the current users of the product are unsatisfied or completely satisfied with the product. This information will help you determine as the manager if you will introduce a new product.

(a) The survey must be at least 20 questions.

(b) The survey must have a reference list at the end for each article you researched to gather data on your favorite product.

Submission Details: • Your response should be no less than 500 words

• Follow the APA style of writing with in-text citations and a reference list.

• Upload your paper to the Managerial Challenge Assignment link.

Reference no: EM132400763

Questions Cloud

Financing Tuxedo Air Expansion Plans : Financing Tuxedo Air's Expansion Plans with a Bond Issue Mark Taylor and Jack Rodwell, the owners of Tuxedo Air, have decided to expand their operations.

Why would a company want to measure share of customer : Misleading advertising material created to look like regular news stories or social media is known as?

What about products that have largely been ignored : Forecasting provides very useful projections for established products and services, but newly introduced products and services have wildly different success.

Read the ibm at the crossroads case : Will continuing the existing strategy enable IBM to achieve and sustain a competitive advantage?

Discussion about the managerial challenge : Managerial Challenge, Survey and opinion polling is another forecasting tool that may be helpful in making short-period forecast. The greatest value of survey.

Prepare strengths-weaknesses-opportunities-threats matrix : Prepare a Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, SPACE Matrix, BCG Matrix, and IE Matrix for the company

Divergent thinking technique and convergent thinking : Specify the differences between divergent thinking technique and convergent thinking technique in terms of purposes and techniques.

Decision support and knowledge mangement practices : Why is business intelliegence, encompassing both decision support and knowledge mangement practices, such a hot topic today?

Development of an it strategy design document : Development of an IT Strategy Design Document that is focused on a business impact assessment plan that would be appropriate for the organization to focus

User Account

All Pages