Reference no: EM133428986

Case Study 

Presenting the Brand

After discussing the rebranding plan proposed by the CEO, it must be communicated with its staff and the representatives of its target market to determine their initial feedback regarding the plan. Bounce Fitness believes that relevant stakeholders must be informed about any major changes that are happening in the organisation.

Task 2.2 Deliver Presentation

Conduct the presentation meeting.

1. You will require access to the following:

• At least four volunteers to undertake the role of the individuals in each of the two target stakeholder groups
  • At least two volunteers will be the Bounce Fitness staff
  • At least two volunteers will be the young and old representative from the Target Market. The volunteers from the Target Market do not necessarily have to be young and old. Volunteers must act and think like the age of the customers they are role-playing.
• Presentation material prepared in Task 2.1 for the presentation with the target stakeholder groups
• A safe environment to conduct the role-play activity

1. Access the character brief from the link below:

Presenting the Brand Character Brief

Review the character brief with your volunteers. Discuss this with them, including the requirements of the task so they can understand the role they need to undertake in the role-play activity.

1. Locate the Meeting Minutes template BSBCMM511 Task 2.2 Meeting Minutes.docx and the Observation Form provided within this workbook. Your assessor will complete the Observation Form. Conduct the role-play activity with your volunteers.
2. During the meeting, you must:
3. Discuss the information to be communicated as included in the presentation material
4. Identify at least two areas of common ground regarding the rebranding of Bounce Fitness. Areas of common ground are the points of discussion the stakeholders agree on. These areas do not cause any argument among them.
5. Identify at least two areas of potential compromise regarding the rebranding Potential compromise is the point of discussion the stakeholders initially disagree on but eventually reach an agreement after discussing.
6. Encourage stakeholders to ask questions regarding the rebranding
7. Summarise the outcomes of the discussion
8. After the discussion, you must follow up with the stakeholders regarding any issues or concerns they have in the discussion. This will be done in the succeeding task. Document your discussion in the Meeting Minutes template provided within this workbook.
9. At the end of the meeting, have each of your volunteers sign off beside their name in the Meeting Minutes template. Their signatures must be handwritten.
10. After the meeting, summarise the outcomes of the discussion in an email. Send a copy of the summary and the Meeting Minutes to each of the attending stakeholders.