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Assignment:
In this class we will be discussing the basic foundations of marketing. Your weekly class project is to apply each of our weekly marketing components to be used for your fictional t-shirt company, as discussed in the Course Project Introduction section.
You are creating your own t-shirt company where your t-shirts will be sold online and in retail locations. You will choose one of the following options below. Whichever option you choose, you will continue to use this option for each weekly course project assignment. The weekly projects will build towards your final marketing plan for your t-shirt company.
You will only be choosing ONE of the options. Choose one option for your t-shirt company:
Option 1: Low cost t-shirt company
Option 2: Medium cost t-shirt company
Option 3: High cost t-shirt company
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