Discussing investing overseas as global expansion

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Reference no: EM133330798

Assignment: Sainsbury's Supermarket Plc a major British supermarket chain has appointed you as a consultant.

Once the current coronavirus pandemic is over, the company is considering investing overseas as global expansion is perceived at this time to be a potentially important element of the company's long-term strategic goals. In particular Sainsbury's have been looking closely for some time at a number of diverse markets including Singapore. In order to help with their decision marking, Sainsbury's Board of Management has requested you to compile a report regarding the attractiveness of Singapore based on potential return of investment.

Questions:

Identification and evaluation of business opportunities (30%)

In relation to the analysis of business opportunities you might consider/address the following issues in your analysis including:

Key economic/market indicators - not limited to, but perhaps including GDP, GDP growth, GDP per capita, inflation rates, unemployment data, exchange rate issues etc. - importantly what are the implications of this data for the company?
Levels of competition - domestic and/or international.
Evaluation of income levels (in terms of 'poor'/middle class/rich elites), demographics, education systems... and what they imply for the company.
Consumer buying habits
Whether foreign industrial products/service provisions are in (rising) demand in the country.
Whether the country is a free market economy and of the degree of government welcome' afforded to foreign investors.

Reference no: EM133330798

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