Reference no: EM133272571

1. Reminding people of what they already know best describes which of the 4E frameworks?

A) engage

B) energize

C) excite

D) experience

2. Which category in the 4E framework of social media might include discussing a contest for free merchandise that takes place in-store to bring customers into the facility?

A) excite

B) educate

C) expand

D) emphasize

E) experience

E) educate

3. Nancy is an organizational expert. After she works with a new client, she always invites the client to join her e-mail distribution list. In this marketing exchange, the client's e-mail address represents

A) information.

B) promotional capital.

C) pricing data.

D) value cocreation.

E) services.

4. When Maya arrived in the middle of the night at the W Hotel, she was exhausted and her suit was wrinkled from her 10-hour plane trip. The night clerk found someone to dry clean Maya's suit and have it ready for her morning presentation. She has been a loyal W Hotel customer ever since. W Hotels most demonstrated the macro strategy of ___ Blank excellence.

A) customer

B) operational

C) product

D) promotional

E) global