Reference no: EM132990477

Part 1: Please refer to the 4 Ps of the marketing mix ( product strategy, place strategy, price strategy, and promotion strategy. Pick a product that you very familiar with, and discuss what you think the company's strategy is regarding each of the 4 parts of the marketing mix. You can do a little research, but I would rather you comment on what you see in your everyday life from this company and product. Please give as much detail and examples as possible. Be sure to write at least one full paragraph for each of the 4Ps.

Part 2: Please refer to your analysis in Part 1. Do you think the company's strategies for the 4 Ps are effective? Please explain in detail. What is the company doing that you think is effective? Explain in detail. Is there anything the company is doing that you think may not be that effective? Are there any other ideas you would like to suggest to your company regarding any of the 4 Ps? Please provide as much detail as possible. Again, be sure to write at least one full paragraph for each of the 4Ps.

Important Note: It probably makes sense to address each of the 4Ps separately. For example, after a brief introductory paragraph in which you state what company and product you will be talking about, you could complete Part 1 for the product strategy of your company (describing what you see as the company's product strategy), and then complete Part 2 for the product strategy (analyzing the company's product strategy and discussing what you think works and doesn't work) before moving on and doing both Part 1 & 2 for the company's pricing strategy. And you do not have to mention the titles Part 1 and Part 2. You could simply use each P as a subject heading for each section and then just write your two paragraphs for that P. For example:

Product Strategy

Paragraph discussing company's product strategy

Paragraph evaluating that strategy