Discusses variety of global market entry strategies

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Reference no: EM132295115

Discusses a variety of global market entry strategies that include exporting, licensing, joint venture, franchising, acquisitions, and many others.

Part 1. Think about the global company, Starbucks, in your country.

How would you describe Starbucks’s global market-entry strategies? Briefly explain why they choose those approaches in your country. The country name is India. Please some references also please.

Reference no: EM132295115

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