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Discusses target demographic audience and segment

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Reference no: EM133118969

Chapter 8's case study entitled, "How millennials became the world's most powerful consumer" discusses this target demographic audience and segment in detail.

After reading this case study, conduct a reflection paper addressing the following discussion questions:

How are millennials defined?

Why are companies keen to attract millennials?

How can segmentation and positioning research help these companies succeed?

Reference no: EM133118969

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