Discusses some key aspects of how to successfully design

Reference no: EM133359026

Dining is more than just 'eating out': it's a form of entertainment which caters to the taste of the target market. Owners need to decide exactly what they are offering, and to whom.

Casual or formal?
Upscale, midscale or budget?
What kind of ambience/atmosphere?

Experience must include sight, sound, touch & taste and engage with all the senses.

Mealey (2019) discusses some key aspects of how to successfully design and layout a restaurant focusing on seating capacity, problem areas, music, heating, and ventilation. Caruso (2016) discusses similar issues with the addition of colour, aroma, lighting, and décor.

Consider these issues in relation to the previous exercise and think about how these aspects can enhance customer experience.

Reference no: EM133359026

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