Discusses an internal marketing mishap

Reference no: EM131686469

1. Identify and review a research article of you choice which discusses an internal marketing mishap.

2. Navigate to the threaded discussion below and respond to the following:

a. In two – three sentences, state the internal marketing mishap discussed in the research article and include a link to the article in your discussion post. Defend your answer with a detailed evaluation using clear and insightful critical thinking.

b. Why is internal marketing so important to building the Customer Perceived Value (CPV) for the products or services in the organization where you work? Defend your answer with a detailed evaluation using clear and insightful critical thinking.

c. Recommend at least two strategies for the organization where you work that will strengthen its internal marketing. Why are these the most effective strategies? Defend your answer with a detailed evaluation that is clear and insightful.

3. Your initial post should be 200 to 300 words in length, include two academic sources that are properly cited according to APA style.

Reference no: EM131686469

Questions Cloud

Qualitative demand forecasting model : What is the difference between a Qualitative Demand Forecasting Model and a Quantitative Demand Forecasting Model;

Documented functional requirements are part of bid process : Defined and documented functional requirements are a part of the bid process. Discuss why this would be beneficial in the selection of an ERP system.

Address the dilemma if your moral philosophy was egoism : You are the marketing manager for an appliance manufacturer. How would you address the dilemma if your moral philosophy was egoism?

Concepts of gross profit and available to promise : Explain in details the concepts of Gross Profit and Available to Promise.

Discusses an internal marketing mishap : Identify and review a research article of you choice which discusses an internal marketing mishap.

Discuss who demographic diversity and the need for diversity : Discuss who demographic diversity and the need for diversity is affecting an organization you work for or have worked for.

What is the goal for mass customization : What is the goal for mass customization? The creation of goods and services is referred to as.

Important for managers to learn-model high ethical standards : Why is it important for managers to learn and model high ethical standards? List different ways managers can communicate ethical standards to employees.

Soda product has completed study containing : Imagine that the research company you have hired to evaluate your new soda product has completed a study containing this question:

User Account

All Pages