Discussed the concept of market segmentation

Assignment Help Marketing Management
Reference no: EM131243700

Discussion Boards

Answer all 4 question. Do not answer in Essay format

Please cite using APA format and cite all references used correctly

Use this Course Textbook to answer the following two questions:

Spector, P. E. (2012). Industrial and organizational psychology: Research and practice (6th ed.). Hoboken, NJ: Wiley.

Discussion Board Question

Suppose you are an I/O psychologist, working as a consultant, and you have been invited by a government agency to provide a training program for 20 middle-level managers on one of the following topics of your choice: communication skills, leadership skills, or teamwork skills. The broader mission of the government agency is to conduct research and to help address important issues through applied, scientific research. These managers were assigned to the training because they were recently promoted to leadership roles, and most lack the "soft skills" needed to perform their role as a team leader, despite being highly proficient in their fields. The managers are highly educated, holding a minimum of a Master's degree, with many holding PhDs, or the equivalent, in various science and engineering fields. The average age is 45 years old.

Design a one-day training program, based on this description, making assumptions when necessary to fill in the details. You should choose at least two different training methods, explaining why you chose each for this training topic and audience. Set learning objectives, and then provide a description of your training program, including how you would design, administer, and evaluate the training.

Discussion Board Question

Consider a leader that you feel has an effective leadership style. It should be someone that you either know well or is a public figure. You should be able to access enough information about this individual to analyze their leadership approach and the results. The industry or position is irrelevant, as long as you would consider this person a leader and can address each of the points below. Consider the theories described in the textbook, and choose one framework by which to analyze this leader. Describe your findings in your discussion post.

In your post, you should include the following:

• The name and position of the leader and followers, and a brief description of why you choose the leader.

• A brief description of the framework or theory you chose for your analysis (e.g., leader-member-exchange theory).

• A detailed description of how the theory applies to this individual's leadership approach (e.g., if choosing transformational leadership, you should analyze and report on idealized influence, individualized consideration, etc.)

• A brief discussion of the results of their leadership (e.g., highly committed followers), and make any relevant connections with the research described in the text.

• Finally, describe any ways in which the leader differs from what is expected given the theory (e.g., highly transformational, with the exception of engaging in individualized consideration).

Use this Course Textbook to answer the following two questions:

David, F. R., & David, F. R. (2015). Strategic management: A competitive advantage approach, concepts and cases [VitalSource Bookshelf version] (15th ed.). Retrieved from https://www.vitalsource.com/textbooks?term=9780133740356

Discussion Board Question

We discussed the concept of market segmentation, which is defined as product positioning that subdivides the market to target specific customers. Identify a product that you have seen with either effective or ineffective market segmentation. Explain what makes the market segmentation effective or ineffective.

Discussion Board Question

The balanced scorecard is a tool for determining follow-up processes. Do an Internet search using the key term "balanced scorecard." Pick out two components or aspects that the balanced scorecard assesses, and then discuss why you think those aspects are the most important in strategic management implementation and/or evaluation.

Reference no: EM131243700

Questions Cloud

Parameter and returns a float number : Need an example for: Create your own function in C that accepts one input parameter and returns a float number. You decide the theme.
What is the null hypothesis you are testing : Between gold and stock, which investment would you choose? What is the basis of your decision?
Find the risk neutral probability of state a : Write down the payout of the 70-strike call at states A and B. - find the risk-neutral probability of state A with respect to the money market numeraire.
Type of media might be used in wan : What type of media (wired or wireless) might be used in WAN connections and why?
Discussed the concept of market segmentation : We discussed the concept of market segmentation, which is defined as product positioning that subdivides the market to target specific customers.
How strategy increases organizational effectiveness : Assess Southwest Airlines' strategic approach to human resource (HR) management. Determine how its strategy increases organizational effectiveness.
Establishing a network connection between two points : In your option what are the challenges in establishing a network connection between two points over a large distance, describe your own knowledge of this network configuration.
Vulnerability assessment professionals : Research some of the tools that may be used by penetration testers or vulnerability assessment professionals.
Write c++ code that solves this problem : You are given an array with integers between 1 and 10,000. One integer is in the array twice. How can you determine which one?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd