Discussed the concept of market segmentation

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Reference no: EM131243700

Discussion Boards

Answer all 4 question. Do not answer in Essay format

Please cite using APA format and cite all references used correctly

Use this Course Textbook to answer the following two questions:

Spector, P. E. (2012). Industrial and organizational psychology: Research and practice (6th ed.). Hoboken, NJ: Wiley.

Discussion Board Question

Suppose you are an I/O psychologist, working as a consultant, and you have been invited by a government agency to provide a training program for 20 middle-level managers on one of the following topics of your choice: communication skills, leadership skills, or teamwork skills. The broader mission of the government agency is to conduct research and to help address important issues through applied, scientific research. These managers were assigned to the training because they were recently promoted to leadership roles, and most lack the "soft skills" needed to perform their role as a team leader, despite being highly proficient in their fields. The managers are highly educated, holding a minimum of a Master's degree, with many holding PhDs, or the equivalent, in various science and engineering fields. The average age is 45 years old.

Design a one-day training program, based on this description, making assumptions when necessary to fill in the details. You should choose at least two different training methods, explaining why you chose each for this training topic and audience. Set learning objectives, and then provide a description of your training program, including how you would design, administer, and evaluate the training.

Discussion Board Question

Consider a leader that you feel has an effective leadership style. It should be someone that you either know well or is a public figure. You should be able to access enough information about this individual to analyze their leadership approach and the results. The industry or position is irrelevant, as long as you would consider this person a leader and can address each of the points below. Consider the theories described in the textbook, and choose one framework by which to analyze this leader. Describe your findings in your discussion post.

In your post, you should include the following:

• The name and position of the leader and followers, and a brief description of why you choose the leader.

• A brief description of the framework or theory you chose for your analysis (e.g., leader-member-exchange theory).

• A detailed description of how the theory applies to this individual's leadership approach (e.g., if choosing transformational leadership, you should analyze and report on idealized influence, individualized consideration, etc.)

• A brief discussion of the results of their leadership (e.g., highly committed followers), and make any relevant connections with the research described in the text.

• Finally, describe any ways in which the leader differs from what is expected given the theory (e.g., highly transformational, with the exception of engaging in individualized consideration).

Use this Course Textbook to answer the following two questions:

David, F. R., & David, F. R. (2015). Strategic management: A competitive advantage approach, concepts and cases [VitalSource Bookshelf version] (15th ed.). Retrieved from https://www.vitalsource.com/textbooks?term=9780133740356

Discussion Board Question

We discussed the concept of market segmentation, which is defined as product positioning that subdivides the market to target specific customers. Identify a product that you have seen with either effective or ineffective market segmentation. Explain what makes the market segmentation effective or ineffective.

Discussion Board Question

The balanced scorecard is a tool for determining follow-up processes. Do an Internet search using the key term "balanced scorecard." Pick out two components or aspects that the balanced scorecard assesses, and then discuss why you think those aspects are the most important in strategic management implementation and/or evaluation.

Reference no: EM131243700

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