Discussed in example about street marketing

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Reference no: EM132086631

What do you think about the methods used by Sony to promote its new camera phone as discussed in the example about street marketing? Would you feel deceived (and perhaps angry) if you discovered you were being "duped” into believing the charade by the actors and ended up buying a Sony camera phone? Would the Sony street marketing campaign have worked if people knew up-front that it was advertiser sponsored? Is there a difference between techniques that disclose the identity of the marketer and those that do not?

Reference no: EM132086631

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