Discussed for understanding how consumers make decisions

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Reference no: EM132308253

1. Which of the following choices is NOT one of the frameworks discussed for understanding how consumers make decisions?

a. Deliberative versus impulsive decision-making

b. Compensatory versus non-compensatory decision making

c. Cognitive versus emotional decision making

d. High-involvement versus low-involvement decision making

e. Optimizing versus satisfying decision making

2. One useful framework in developing a positioning strategy is _____________, as they graphically present information similar to that found in ___________.

a. Four Cs, SWOT analysis

b. Perceptual maps, value statements

c. Growth matrix, business unit analysis

d. Brand concepts, brand statements

e. Step-gate process, flow charts

3. A competitive analysis of Starbucks entering new markets includes all of the following EXCEPT:

a. McDonalds new store format in Saudi Arabia

b. Espresso drinks being offered at Dunkin Donuts

c. The positioning of Burger King selling coffee drinks.

d. The number of new coffee drinkers in the United States every year.

4. Darren is a certified interior designer with a lucrative client list in the city of Kelsa, situated in the state of Touslon. His business affords him a substantial amount of goodwill from his clients. Darren sells his accounting interior designing business to Glenda. When he sells his business to Glenda, Darren agrees not to open another interior designing firm in the city of Kelsa for a 5 year period. What kind of agreement exists between Darren and Glenda in this case?

A. contract in restraint of trade

B. covenant not to compete

C. unconscionable contract

D. quasi-contract

5. Bobby voluntarily enrolls in a skydiving course at OpenSkies Pvt. Ltd., an adventure firm. He signs a contract that relieves OpenSkies of liability. After receiving proper instruction, he jumps from an airplane. Unfortunately, Bobby is injured when he could not steer his parachute toward the target area while landing. He sues the parachute center for damages. But the court found that the contract protected OpenSkies from damages, as Bobby had voluntarily joined the course knowing all the risks involved. What kind of contractual provision protected OpenSkies from having to pay Bobby damages?

A. noncompete clause

B. exculpatory clause

C. duty of restitution

D. disaffirmance

6. T or F : many of the best practices in receiving also apply in reverse to shipping.

Reference no: EM132308253

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