Discuss your understanding of the media effects

Reference no: EM133468040

Case: You will be attending an upcoming psychological conference on psychology and mass media. While packing for the conference, you are struck by a particular advertisement you see on television. You have seen this same product advertised in magazines, on the radio, on billboards, and on the Internet. This commercial has you thinking more about the interplay between psychology and mass media. You decide to analyze the advertising campaign and use it as an example during the conference.

Using a psychosocial perspective and media research, you will analyze a product campaign to fully demonstrate your understanding of the effects and impacts of propaganda, social influence, persuasion, and attitude changes on society. You will also examine how your own behaviors are influenced by popular media and mass communication.

Select a company that is currently promoting one of its products and has an extensive advertising campaign running at this time.

Question: Discuss your understanding of the media effects of the campaign, and include information on the following:

Micro-level effects: How does the campaign affect individuals?
Macro-level effects: How does the campaign affect groups or communities?

Identify a minimum of 2 research articles on related media effects that have been studied in the past as they relate to individuals, groups, and your product or similar products.

Include any media research and available data that are specifically related to your product and the advertising campaign.

Reference no: EM133468040

Questions Cloud

What insights or questions do you have related : What insights or questions do you have related to your colleagues post - Responses should enrich the initial post by supporting and/or adding a fresh viewpoint

Provide explanation of each they apply to customer service : The acronym RIDE is often use in customer service. Identify each letter in this acronym and provide brief explanation of each as they apply to customer service.

Summarize aristotle thought : Summarize the following passage below, paying particular attention to Aristotle's reasoning:summarize Aristotle's thought. Your initial summary should consist

Describe how administering oral medications : Describe how administering oral medications to a toddler differs from administering oral medications to a pre-school-aged child.

Discuss your understanding of the media effects : Discuss your understanding of the media effects of the campaign and attending an upcoming psychological conference on psychology and mass media

What should be some medical management options : What should be some medical management options? What other professional roles should you contact for her care?

Evaluate existing employees and create a plan for hiring : Evaluate existing employees and create a plan for hiring new employees to replace ineffective existing employees

Mental health in living with disabilities powerpoint : What were the top three new things you learned from mental health in living with disabilities PowerPoint that added to your body of knowledge?

Evaluate past 3 years allocation of private and public goods : Evaluate the past 3 years' allocation of private and public goods. Develop an analysis that addresses the prompts listed below.

User Account

All Pages