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Assignment: Market Analysis & Strategy
Length: 5 pages.
The marketing manager has heard about your skills in the previous sections of the business plan and would like your input for market analysis and market strategy.
Based on your research, write a succinct analysis of each of the following items:
I. Market Analysis
A. Target MarketB. Industry AnalysisC. SWOTT AnalysisD. Market SegmentationE. Competition
II. Market Strategy
A. Four PsB. Price StrategyC. Promotional StrategyD. Sales Forecast.
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Describe the segmentation strategy of the target market in each country. Identify where the product is in the product life cycle curve.
Explain how each element of the marketing mix (product, place, price, and promotion) is utilized to influence the demand for the company's products or services.
Marketing Primary Research About Customer Perception
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Prepare a 2-3 page paper that assesses the following: Image vs. service marketing, The "product" being marketed (e.g. good, service, idea, organization).
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