Reference no: EM132174358
Discussion Board : Product Marketing
Select a company from this Web site: Top Ten Automakers of 2010. Choose 1 product from this company that you plan to market throughout this session.
Primary Task Response: Write 400-500 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas.
Briefly describe and discuss your selected product with your colleagues. Think about how the product that you selected uses the marketing mix of the 4 Ps of marketing-product, price, place, and promotion-to differentiate or stand out among its competitors in the marketplace.
Discuss the following points:
1) What 1 or 2 marketing P (product, price, place, promotion) differentiators do you see based on your product versus its competitors in its industry?
2) Suggest 1 way to improve on making this product stand out among its competitors.