Discuss your selected organization strengths and weaknesses

Assignment Help Marketing Management

Reference no: EM132240686

Assignment: During the analysis stage, you consider external factors that pose possible threats to or provide opportunities for your organization and compare these factors against your HCO's internal operation to diagnose its strengths and weaknesses. Many HCOs have found it useful to conduct a SWOT analysis. SWOT is an acronym for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses refer to elements that are internal to the organization; opportunities and threats are external to the organization. An effective SWOT analysis helps the marketing team determine the healthcare organization's position in a particular market place as well as the positions of its competitors. By analyzing the current market and the deficiencies of the HCO's competitors, and by assessing the HCO's internal strengths and weaknesses, the marketing team can reposition the organization to meet and exceed the needs of its customers.

You will conduct a detailed SWOT analysis of your chosen healthcare organization (Mayo Clinic). Discuss your selected organization's strengths, weaknesses, opportunities, and possible threats.

The SWOT analysis should include the following five components:

1. Strengths - An organization's resources and capabilities that can be used as a basis for developing a competitive advantage.

2. Weaknesses - Limitations of an organization to meet the needs of its determined customer base.

3. Opportunities - External conditions that may reveal certain new opportunities regarding profit and growth.

4. Threats - Factors or changes in the external environment that may present threats to the organization.

5. Summary/Recommendations - After conducting your SWOT analysis, write a paragraph in which you provide your recommendations to the

CEO of your chosen healthcare organization. Also state how you will use this information to create a marketing plan that will ensure the following:

• The organization's resources are not wasted

• Time is well spent

• Marketing efficiently is improved

The assignment

1. Must be four double-spaced pages in length (not including the title page and references page) and formatted according to APA style

2. Must include a separate title page with the following:

• Title of paper

• Student's name

• Course name and number

• Instructor's name

• Date submitted

3. Must use at least three scholarly sources (TWO INCLUDED BELOW)

4. Must document all sources in APA style.

References: Simoneaux, S. L., & Stroud, C. L. (2011). SWOT analysis: The annual check-up for a business. Journal of Pension Benefits, 18(3), 75-78.

Valentin, E. K. (2001). SWOT analysis from a resource-based view. Journal of Marketing Theory and Practice, 9(2), 54-69.

Reference no: EM132240686

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