Discuss with reasons, whether they will fall into category

Reference no: EM133540733

Case Scenario:
Companies are very interested in acquiring other firms even when the latter operate in totally unrelated realms of business. For example, Coca-Cola has announced that it wants to buy China Huiyuan Juice Group in an effort to expand its activities in one of the world's fastest-growing beverage markets. Such acquisitions are claimed to "work miracles." However, given the volatility of the stock market and the slowing down of business, many companies are not sure whether such acquisitions involve too much risk. At the same time, they also wonder if they are missing out on a great business opportunity if they fail to take such risk. Some research is needed here!

Given the situations above,
(a) Discuss with reasons, whether they will fall into the category of Applied or Basic research. (5 Marks)
(b) Explain with reasons, who will conduct the research. (5 marks)

Case Scenario: Employee loyalty
Companies benefit through employee loyalty. Crude downsizing in organizations during the recession crushed the loyalty of millions. The economic benefits of loyalty embrace lower recruitment and training costs, higher productivity of workers, customer satisfaction, and the boost to morale of fresh recruits. In order that these benefits are not lost, some companies, while downsizing, try various gimmicks. Flex leave, for instance, is one. This helps employees receive 20% of their salary, plus employer-provided benefits, while they take a 6- to 12-month sabbatical, with a call option on their services. Others try alternatives like more communication, hand holding, and the like.

Define the problem statement (the why and the what) in the above situation. (5 Marks

Case Scenario:
A recent study has investigated the effect of corporate social responsibility (CSR) on the market value of the firm. This study developed and tested a conceptual framework, which posits that (1) customer satisfaction mediates the relationship between CSR and the market value of the firm, and (2) two firm factors ("innovativeness capability" and "product quality") moderate the relationship between CSR and customer satisfaction.

For this situation, define the problem, list and label the variables in this situation and explain the relationships among the variables. (15 Marks)

Case Scenario:
Mr. Paul Hodge, the owner of several restaurants is concerned about the wide differences in the profit margins of the various restaurants. He would like to try some incentive plans for increasing the efficiency levels of those restaurants that are lagging behind. But, before he introduces this, he would like to be sure that the idea will work. He asks a researcher to help him on this issue.

From the above scenarios, indicate how the researcher should proceed with the following, giving reasons: (5x2= 10 Marks)
a. The purpose of the study
b. The extent of researcher interference
c. The study setting
d. The time horizon for the study
e. The unit of analysis.

Reference no: EM133540733

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