Discuss why you chose the given market segment

Assignment Help Marketing Management

Reference no: EM132251941

Question: Current healthcare organizations are providing a greater degree of services to their patients based on consumer demand. Many organizations have broken or segmented their products/or services into manageable units, which requires marketing departments to implement very specific marketing mixes that are tailored to defined target markets. Consider your chosen healthcare organization Mayo Clinic, use the table below as a guide to determine at least one possible target market for your marketing plan. Discuss why you chose that market segment and how you chose the target marketing.

Table 9.5: The Two-Phase Strategy of Market Segmentation and Target Marketing

Phase One: Market Segmentation	Phase Two: Target Marketing
1. Identify bases for segmenting the market.	1. Select the target markets.
2. Develop profiles of resulting segments.	2. Develop positioning for each target market.
3. Develop measures of segment.	3. Develop marketing mix attractiveness for each target market.

Reference no: EM132251941

Questions Cloud

Correct chemical form of each ion at each step : In the flow diagram, give the correct chemical form of each ion at each step. Also, indicate the expected color of the solution or precipitate where known.

Calculate the amount credited to retained earnings : Baltimore Corporation authorized 20% stock dividend when the market value was $20 per share. Calculate amount either (debited) or credited to retained earnings

Value of the acid-dissociation constant : Set up the equilibrium equation for the dissociation of HOBr. Calculate the value of the acid-dissociation constant.

Calculate the concentrations of all species present : Calculate the pH of a 0.11 M solution of phenol (Ka=1.3×10-10). Calculate the concentrations of all species present

Discuss why you chose the given market segment : Current healthcare organizations are providing a greater degree of services to their patients based on consumer demand. Many organizations have broken.

Average atomic mass for chlorine : A sample of chlorine has two naturally occurring isotopes. The isotope Cl-35(mass 35.0 amu) makes up to 75.8% of the sample

What is the actual yield of iron in moles : What is the actual yield of iron in moles? What is the theoretical yield of iron in moles?

Determine the external financing needed : The company has predicted a sales increase of 15 percent. Costs and assets vary with sales, but debt and equity do not. Determine the external financing needed

Determination of ksp for agcl : Determine Q for the Ag/Cu voltaic cell whem the silver half cell contains a small amoint of Ag added to 1 M KCl

User Account

All Pages