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Discuss why it may be necessary for an organization

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Market Segmentation

Discuss why it may be necessary for an organization to alter its targeting strategy over time.

What is market segmentation? What are 4 major categories of segmentation? How is should managers segment the market for their marketing plans?

Describe the positioning strategies for three different brands/products that corresponds to functional benefits, experiential benefits, and user imagery, and brand personality.

Reference no: EM132179269

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