Reference no: EM131744438 , Length: word count : 1200
Compose a 1,200-word article review covering the following:
Define what a distribution channel is and discuss why it is important to the marketing process.
Discuss the differences between direct and indirect distribution channels.
Introduce the article and its author(s) and give a brief summary of its core message(s).
Analyze the relationship distribution channels have to maintaining a satisfied target market.
Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points.
Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution.
Cite sources (must use the sources listed below).
MUST use these references below:
The Importance of Marketing channels and Distribution channels. (2011).
Weiss, A. (2001). How to Design Targeted Distribution Channels.
Weitz, B. A. (2017). Relationship Marketing and Distribution Channels.
Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products.
You have begun research on the strategies and methods available by reviewing relevant articles on the topic.
Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion.