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Case - America's Cuban Conundrum
1. Briefly explain the Cuban Liberty and Democratic Solidarity Act (Helms-Burton Act) and why it is important to international marketing. How did this impact American business?
2. Why did the E.U. take the case of the Helms-Burton Act to the World Trade Organization (WTO)? Was this issue relevant to the intended role of the WTO?
3. Discuss who benefits and who suffers from this specific embargo. Why is the embargo considered by some to be a "total failure"?
4. What factors have contributed to the continued sanctions over the past 50 years?
5. What businesses do you think will be most impacted if full diplomatic and trade relations are restored between Cuba and the U.S.?
Assignment: Challenges in the Global Business Environment- Summarize Apple's Supplier Responsibility information
Write a sales pitch to the end consumer to sell your product. Select the appropriate channel for delivering your message based on context, audience, and purpose. Explain why you selected this particular channel.
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Explain detailed Explanation to E-Business and what are some legal issues involved with selling and buying online
1.nbspnbsp a key ingredient of the marketing management process is insightful marketing strategies and plans that can
1 which of the following statements about leadership is true?a. leaders are managers.b. leaders are hierarchically
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Think of product launches from the last several years, and identify an example of a product that you think had a clear-cut pricing strategy. Do you think it is/was a good strategy for them, and why
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Comment on the future of eBusiness as it pertains to either integration with existing businesses or as a new model that will replace or supplement existing non eBusiness activity.
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