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1. Discuss which strategic market assumptions and decisions led to Boo inevitable failure?
2. Compare and contrast the marketing strategy of Boo.com with successful online travel and leisure retailer lastminute.com. Suggest what made the difference between success and failure
3. Use the framework of SOSTAC to appraise the marketing strategy and tactics of Boo.com.
4. In many ways the vision of Boo's founders was ‘ideas before their time'. Explain why.
5. Give examples of e-retail techniques adopted by boo.com that are now common place.
Watch Requiem for an American Dream. Mention one unethical action of which the film accuses corporations/businesses.
Some industries appear to pay higher wages than others, even when measurable labor quality or the type of work they do seems similar.
Determine the theoretical value of a subscription right and show that with a rights issue the old shareholders are not harmed.
Suppose the policy reaction function for the RBA is given by r=r¯+gp. If the RBA increased the value of the parameter g, which of the following would occur?
All of the information we've read and discussed this semester should provide you with a good understanding of what defines risk management, and what options a risk manager has to control the company's risks.
You are working as a marketing manager of the i-store, one of its dealer stores. As the marketing manager, it is your responsibility to maximize the sales and profit for four months, making sound recommendations regarding the pricing of the produc..
The Allied Group is considering two investments. The first investment involves a packaging machine, which can be used to package garments for shipping orders to
Why is the use of teams in organizations becoming more popular and more prevalent in the business world? How has it changed your role in the organization over the last 10 years?
Analyze how your company applies compensation practice to determine the positive or negative impact to the company and its stakeholders.
Discuss what challenges diversity presents in today's health care environment.
Suppose that you have just started as a new project manager for a nationwide non-profit. The company has put you in charge of revamping the annual fundraiser
Compute MAD for each set of forecasts. Given your results, which forecast appears to be more accurate? (Round your answers to 2 decimal place.)
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