Discuss whether rebel sport was facing a cyclical

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1. In the "Super Retail buys Rebel Sport" video from Lecture 1, one of the analysts (Andrew Inwood) says "Are we at the bottom of the retail cycle, or is it a structural thing? If it's a cyclical thing, then this is a really good buy and a really good time for them to be buying. If it's a structural change, then nothing's going to save them."

- Briefly discuss whether Rebel Sport was facing a cyclical or structural change.
- Can you think of other examples of cyclical and structural changes? How might they affect merger activity?

2. Last week, we looked at the acquisitions Woolworths made over the years. Which of these acquisitions ‘failed'?

[Hint: Do newspaper search on some of the deals and see what happened afterwards.]

3. Please read the Financial Review article on cross-selling (Cross-selling can still work well AFR 2017):
- What issues does the article raise?
- Discuss the potential benefits from cross-selling as well as the potential pitfalls.

4. View the La Quinta section (from 45 minutes to 62 minutes) of the Michael Porter video
- Who is La Quinta's target customer?
- How has La Quinta evolved since the time of the Porter video?

Reference no: EM132968262

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